Fourteen Korean eyewear brands to showcase products at COEX in Seoul
The Korea Optical Industry Agency will operate the 2026 K-Eyewear Brand Showcase at Millennium Plaza in COEX from October 28 to November 1, featuring 14 domestic eyewear brands.
The Korea Optical Industry Agency will host the 2026 K-Eyewear Brand Showcase at Millennium Plaza in COEX from October 28 to November 1, featuring 14 domestic brands including LASH, MARCH, and PUBLIC BEACON. The event aims to boost brand competitiveness through product exhibitions and promotional films displayed at Seoul Station KTX.
The Korea Optical Industry Agency will operate the ‘2026 K-Eyewear Brand Showcase’ at Millennium Plaza in COEX, Seoul, from October 28 to November 1. A total of 14 domestic eyewear brands will participate to showcase eyeglass frames, sunglasses, and other products.
The showcase has been organized to introduce Korean eyewear brands to domestic consumers and international tourists. Participating brands include LASH, MARCH, and PUBLIC BEACON, among 14 total companies.
The venue will feature exhibitions of eyeglass frames and sunglasses from each brand, alongside various visitor engagement activities. The program is designed to allow visitors to experience domestic eyewear products and brands directly through events such as roulette games and Polaroid photo opportunities.
Outdoor advertising will also be conducted in connection with the offline showcase. Brand films introducing the designs and styles of domestic eyewear brands are scheduled to be displayed on electronic displays at COEX and Seoul Station KTX. The plan is to expand consumer touchpoints by exposing promotional videos in areas with high foot traffic.
Through this project, the Korea Optical Industry Agency intends to enhance the brand competitiveness of domestic eyewear companies and support the Korean eyewear industry in expanding its capabilities beyond manufacturing into design, fashion, and branding.
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